Images

Print Design • Apparel • Branding • Digital Design | Illustrator • Photoshop

This project began with a single poster designed for the San José State University Dance Team’s recital and evolved into a cohesive, multi-platform promotional campaign.

What started as one visual concept expanded into a comprehensive series that included additional posters, social media graphics, tickets, an album cover, and branded apparel, each created to simulate a fully realized event identity while strengthening my skills in branding and visual systems.

To maintain consistency across all touchpoints, I preserved the original color palette and carried the same typographic treatment and imagery throughout every application. This unified approach ensured a strong, recognizable visual identity while demonstrating how one core concept can be strategically adapted across a range of formats and materials.