Building Awareness

This Jack and Jill project explores how to merge two distinct design concepts into one cohesive visual system.

For my design, I chose “go with the flow” as the visual metaphor, illustrating it through a paper boat drifting gently down a stream to evoke a sense of ease and movement. The typographic metaphor, “stop and smell the roses,” is expressed by shaping each word to reflect its meaning, encouraging the viewer to pause, look closely, and appreciate the subtle details. Together, these metaphors intertwine to create a unified design that blends motion with mindfulness.

Designed with Illustrator