Organizational Intentions

Through the collaboration of the designers behind Watermarks, this booklet brings together our individual calling intentions and our shared branding goals to form one unified vision. It reflects not only who we are as designers, but also what we stand for as an organization.

The project was divided into six components: covers, content map, brand marks, website page, artifact, and a ripple story. My primary focus was the Ripple Story, where I visualized our organization’s mission and values through the metaphor of a ripple. Using a ripple graphic as the central element, I illustrated how our intentions spread outward: inspiring awareness, encouraging action, and emphasizing the impact small changes can create within a community.

Designed with Illustrator