BRIO Logo

Logo Design | Illustrator

BRIO is a modern logo concept developed to embody growth and connection while establishing a distinctive visual identity for a conceptual marketing startup.

This project was an opportunity to refine my logo design skills, with a focus on creating a contemporary and impactful brand mark. I selected Avenir for its clarity and strong legibility, then customized the letterforms by selectively removing structural elements while preserving readability. Drawing inspiration from the brand statement, “Connect and Grow,” I transformed the letter “I” into a vine to symbolize growth. The vine extends to connect the “R” and “O,” visually reinforcing the theme of connection and unity. The use of green further emphasizes growth and vitality, while the minimal composition maintains a clean, modern aesthetic. Overall, the design balances conceptual depth with visual simplicity, encouraging viewers to engage with the meaning behind the mark.